Foreplay

Build winning ad workflows from research to brief

85/100Scoreadvertising

Price

$49/mo

Used by

10,000+ teams

Model

paid

Best for

Meta advertisers

Quick Verdict — Score: 85/100

The most polished ad research and creative-brief workflow on the market. If you ship paid social ads weekly, the swipe file plus competitor tracking pays for itself fast.

Who Is This For

Performance marketers, DTC/e-commerce brands, and creative agencies that run paid social (Meta, TikTok, LinkedIn) and want one place to save ad inspiration, spy on competitors, analyze creative performance, and write briefs for editors.

Who Is This NOT For

Solo indie makers on a tight budget or teams focused on Google Search rather than social creative. There is no free plan and the entry price is high, so occasional users and pre-revenue founders will find it hard to justify.

Pros

+Massive 100M+ ad Discovery library with AI-powered search and filtering
+Clean, fast interface that teams adopt as a daily tool
+Spyder tracks competitor ads 24/7 so you never miss a launch
+Briefs and Lens connect research to production and performance analytics in one workflow
+Strong Chrome extension saves ads directly from Meta, TikTok, and LinkedIn

—Cons

-No free plan and entry Basic tier starts at $49/mo billed annually
-"Expensive" is the single most cited complaint in verified G2 reviews
-Built primarily for social ads, less useful for Google Search teams
-Some users report billing issues like double charges and slow refund support
-Extra seats cost $20 each on top of the plan

Key Features

Discovery: Searchable library of 100M+ ads with AI analysis to find winning creative fast.

Swipe File: Save and organize ads from Meta, TikTok, and LinkedIn into shared inspiration boards.

Spyder: 24/7 competitor ad tracking that alerts you when rivals launch new creative.

Lens: Creative analytics for testing ad variations and reporting on performance.

Briefs: Storyboarding and brief creation tools that turn inspiration into editor-ready briefs.

Chrome Extension: One-click saving of ads from Ad Libraries and social feeds into your swipe file.

API and MCP: Programmatic access to competitor ad data with 10,000 credits monthly on every plan.

Pricing Breakdown

Basic: $59/mo (or $49/mo billed annually), 1 user included, $20 per extra user, includes Swipe File, Discovery, Briefs, Spyder, Lens, API and MCP. Workflow: $175/mo (or $149/mo billed annually), up to 5 users, Spyder 15 brands (unlimited annual), Lens 1 brand
Agency: $459/mo (or $389/mo billed annually), up to 10 users, Spyder 50 brands (unlimited annual), Lens 10 brands
Enterprise: Custom pricing, unlimited users and usage, priority support and early access

Starting Price

$49/mo

Pricing Model

paid

Free Tier

Quick Setup Guide

Start the 7-day free trial on foreplay.co (no credit card required)
Install the Chrome extension to save ads from Meta, TikTok, and LinkedIn
Build your first Swipe File by saving inspiration and organizing it into boards
Set up Spyder to track your top competitors' ads automatically
Use Discovery to search the 100M+ ad library for winning creative in your niche
Turn saved ads into a Brief and hand it off to your editor or team
Invite teammates and connect Lens to analyze creative performance

Bottom Line

Foreplay is the most complete ad research and creative-brief workflow available, pairing a huge searchable ad library with competitor tracking, analytics, and briefing tools in one polished interface. Agencies and DTC performance teams that ship paid social weekly will get clear ROI, and reviewers overwhelmingly praise the time savings and ease of use. The main friction is cost: there is no free plan, the entry tier is steep for solo makers, and a handful of users flag billing hiccups. If paid social creative is central to your business, it is worth the price.