Promotion Playbooks
Step-by-step guides organized by your product stage. Each comes with a recommended tool stack and tactical week-by-week steps.
Validate before you build. Test demand, collect waitlist signups, and decide go/no-go on real data — before writing a single line of code.
Stack: Carrd + beehiiv (free) + Typefully · ~$9/yr
Cold Start Playbook: 0 to 100 Users for Your AI SaaS
A 4-week, step-by-step playbook for AI SaaS products going from zero to first 100 users using only organic growth strategies. Based on real builder success stories on Polypromote.
The Weekend Validation Playbook
Test demand before you write a line of code. Build a landing page, collect waitlist signups, and decide go/no-go on real data.
Waitlist to 500 Before Launch Day
Turn early interest into a launch-day audience with a lead magnet, referral loop, and daily build-in-public cadence.
Your product is live. Now get your first 100 users through organic reach, build-in-public, and community channels — no ad spend required.
Stack: Typefully + Carrd + PostHog (free) · ~$29/mo
Twitter Growth Engine: Build an Audience That Buys
How to grow a high-engagement X/Twitter audience from scratch and convert followers into customers. Designed for indie makers and SaaS founders building in public.
Your Product Hunt Launch, Done Right
A 7-day prep plan distilled from 20 successful indie maker launches. No big audience required.
Build your content and audience flywheel. SEO-optimized blog posts, newsletter growth, and audience-to-MRR conversion.
Stack: Jasper + SurferSEO + Ahrefs + Typefully + beehiiv · ~$215/mo
The Newsletter Engine
Turn readers into customers. Build, grow, segment, and monetize your newsletter. Inspired by The Neuron and Tanya Harris.
Build-in-Public to MRR
Convert your X/Twitter audience into paying customers. Content pillars, engagement, and conversion optimization.
Add paid channels and outbound. Start small, measure everything, and only scale what proves itself.
Stack: Semrush + PostHog + Lemlist + AdCreative.ai · ~$400/mo
Add Paid Without Burning Cash
Start small, kill losers fast. Run your first paid campaigns with AdCreative.ai + PostHog measurement. Start with $100.
Outbound That Converts: Cold Email at Scale
Build targeted outbound sequences with personalized Lemlist emails and LinkedIn automations. For B2B SaaS.