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Cold Start Playbook: 0 to 100 Users for Your AI SaaS

A 4-week, step-by-step playbook for AI SaaS products going from zero to first 100 users using only organic growth strategies. Based on real builder success stories on Polypromote.

4 weeks
Beginner
1

Week 1: Product Preparation

  • Create a Carrd landing page with your value prop, features, and a waitlist form

    🛠 Carrd

  • Set up PostHog analytics to understand user behavior from day one

    🛠 PostHog

  • Write and publish your product's founding story on your blog or Medium

    🛠 Jasper AI
2

Week 2: Social Validation

  • Start a build-in-public thread on X/Twitter, posting daily about your progress

    🛠 Typefully

  • Share your product in relevant communities: r/SaaS, r/indiehackers, Indie Hackers

  • Collect feedback from first 10 users and implement the top 3 requests

    🛠 Hotjar
3

Week 3: Content & SEO Foundation

  • Research 20 long-tail keywords in your niche and publish 3 SEO-optimized articles

    🛠 Ahrefs

  • Create a 2-week Twitter content calendar mixing product updates, tips, and personal stories

    🛠 Typefully

  • Launch a newsletter to capture and nurture early interest

    🛠 beehiiv
4

Week 4: Growth Loop Activation

  • Enable beehiiv referral program to turn newsletter subscribers into growth engines

    🛠 beehiiv

  • Run a small LinkedIn or Meta ad test ($100 budget) to validate paid channels

    🛠 AdCreative.ai

  • Review PostHog analytics and identify your highest-converting acquisition channel — double down on it next month

    🛠 PostHog
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