PostHog
Open-source product analytics suite
Price
Free / pay-as-you-go
Used by
190,000+ teams
Model
freemium
Best for
SaaS products
Quick Verdict — Score: 90/100
PostHog is the modern product analytics stack in one tool. The combination of analytics + session replay + feature flags + A/B testing in a single platform with a generous free tier makes it the default choice for startups. The open-source option with self-hosting provides data sovereignty that no proprietary competitor can match.
Who Is This For
Product teams who need actionable user behavior insights, developer-focused startups that value data ownership, growth teams running experiments with feature flags and A/B tests, and any company that wants to consolidate their analytics stack (replacing 3-4 tools with one).
Who Is This NOT For
Pure marketing teams that only need web traffic analytics (Google Analytics is simpler), companies with very simple analytics needs (<10K monthly users), or teams without technical resources for self-hosting (use their cloud option instead).
Pros
- +All-in-one platform replaces Mixpanel + LaunchDarkly + Hotjar + Typeform
- +Open-source core with self-hosting option = no vendor lock-in
- +Extremely generous free tier (1M events/month on cloud)
- +Active community and transparent product development
—Cons
- -Self-hosting requires DevOps knowledge and ongoing maintenance
- -SQL access is powerful but requires technical skills to leverage fully
- -Some enterprise features (SSO, audit logs) locked behind Scale/Enterprise plans
- -Documentation can lag behind rapid feature releases
Key Features
Pricing Breakdown
- Free: 1M events/month plus generous free limits across products (5K session recordings, 1M feature-flag requests)
- No credit card required
- Pay-as-you-go: usage-based with no flat monthly fee — pay only for usage above free limits, starting around $0.00005 per additional event (≈$50 per extra 1M events), with separate per-unit rates for session replay (~$0.005/recording) and feature flags (~$0.0001/request)
- Self-Hosted: free under MIT license, pay only your own infrastructure costs
- Enterprise: custom pricing for SSO, audit logs, and SLA.
Starting Price
Free / pay-as-you-go
Pricing Model
freemium
Free Tier
Yes
Quick Setup Guide
- Choose Cloud (faster) or Self-Hosted (data ownership).
- Install JavaScript snippet or SDK for your stack.
- Define key events manually or rely on autocapture.
- Create dashboards for your core metrics.
- Set up feature flags for your next release.
- Enable session replay and watch real user sessions.
Bottom Line
PostHog is the analytics platform for builders who want to understand their users deeply without paying enterprise prices or sacrificing data ownership. Start on the free tier, self-host when you need data sovereignty. It's one of the few tools where the free tier is genuinely sufficient for most early-stage products.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
PostHog helped us discover that 70% of new users were dropping off at our onboarding step 3. After fixing it with a feature flag-driven redesign, our activation rate went from 18% to 42%. We couldn't have done this with just Google Analytics.
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