All Playbooks
pre launchbeginner
Waitlist to 500 Before Launch Day
Turn early interest into a launch-day audience with a lead magnet, referral loop, and daily build-in-public cadence.
3 weeks
Beginner
1
Week 1: Create Lead Magnet
Create a free resource hosted on Carrd with email gate
🛠CarrdBuild a beehiiv referral program
🛠beehiiv
2
Week 2: Daily Cadence
Schedule 3-5 tweets daily in Typefully
🛠TypefullyEngage 10 people in your niche before posting
3
Week 3: Community Seeding
Post value in r/SaaS, Indie Hackers, Slack groups
Track signup sources with PostHog
🛠PostHog