Frase
Research, write and optimize content built to rank
Price
$49/mo ($39/mo billed yearly)
Used by
—
Model
paid
Best for
Writers & students
Quick Verdict — Score: 84/100
Frase is one of the tightest research-to-optimization workflows for SEO content, and its pivot toward AI-search (GEO) visibility keeps it relevant. The catch is price: there's no free plan and the entry tier now starts at $49/mo.
Who Is This For
SEO content writers, agencies and in-house content teams who publish regularly and want to compress competitor research, SERP analysis, outline building, AI drafting and content scoring into a single tool. Also strong for teams that now care about being cited by AI search engines like ChatGPT, Perplexity and Google AI.
Who Is This NOT For
Solo indie makers and early-stage founders on a tight budget: with no permanent free plan and a $49/mo starting price, casual or occasional writers will find it expensive. Also not ideal if you want a general-purpose copywriting/brand-voice tool rather than an SEO-first content platform.
Pros
- +Combines SERP research, outline building, AI drafting and content optimization scoring in one place
- +Content scoring against top-ranking competitors gives concrete, actionable on-page guidance
- +AI Visibility tracking monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI
- +Publishes directly to WordPress, Webflow, Sanity and Wix via integrations
- +Content Guard flags ranking decay and auto-drafts fixes
—Cons
- -No permanent free plan; only a 7-day trial
- -Entry pricing jumped to $49/mo, well above older Frase tiers
- -Raw AI drafts are usable but often need significant human editing
- -Article and audit-page limits mean heavy publishers hit overage charges or must upgrade
- -Feature breadth can feel overwhelming for a simple single-article workflow
Key Features
Pricing Breakdown
- Starter — $49/mo ($39/mo billed yearly): 1 seat, 1 site, 10 articles/mo, 50 audit pages/mo, 25 AI generations, Content Guard on 3 pages
- Professional — $129/mo ($103/mo billed yearly): 3 seats, 5 sites, 40 articles/mo, 250 audit pages/mo, 100 AI generations, AI Visibility for ChatGPT & Google AI, extra seats $29/mo
- Scale — $299/mo ($239/mo billed yearly): 5 seats, up to 10 domains, 100 articles/mo, 1,000 audit pages/mo, 350 AI generations, AI Visibility adds Perplexity/Claude/Gemini, 12-month history
- Enterprise — Custom: white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA, 24-month history
Starting Price
$49/mo ($39/mo billed yearly)
Pricing Model
paid
Free Tier
No
Quick Setup Guide
- Start the 7-day free trial at frase.io (no credit card required)
- Enter your target keyword or topic to run SERP and competitor research
- Generate a data-driven outline from the ranking analysis and edit it to your angle
- Use the AI Agent to draft sections, then refine them in your brand voice
- Optimize against the content score by adding recommended terms and headings
- Connect your CMS (WordPress, Webflow, Sanity or Wix) and publish, then track AI Visibility and Content Guard over time
Bottom Line
Frase is a mature, well-regarded SEO content platform that has repositioned itself as a "content operating system for AI search," bundling research, AI drafting, on-page optimization and AI-citation tracking into one workflow. It genuinely saves time for teams that publish SEO content regularly. The main trade-offs are the lack of a free plan and a starting price that climbed to $49/mo, plus AI drafts that still need editing. Worth it for serious content teams; overkill and pricey for occasional writers.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
Frase genuinely changed how I create content. It analyzes what's ranking on Google, shows me what I'm missing, and helps me build a fully optimized content brief in minutes.
Within 5 min I can get a good idea of what sort of questions users asking.
Don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again.
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Starting from $49/mo ($39/mo billed yearly)