Polypromote
Metricool

Metricool

All-in-one social management, analytics, ads

88/100Scoresocial media

Price

Free / $20/mo

Used by

3.5M+ professionals metricool.com

Model

freemium

Best for

Solo creators

Quick Verdict — Score: 88/100

Exceptional value: scheduling, analytics, competitor tracking and ad management bundled at a price that undercuts almost every rival, with a genuinely usable free tier.

Who Is This For

Freelancers, small agencies and social media managers who want publishing, analytics and ad reporting in one affordable tool.

Who Is This NOT For

Large enterprises needing deep social listening, sentiment analysis or dedicated onboarding.

Pros

  • +Very competitive pricing with a usable free plan
  • +Covers 12+ platforms plus paid-ad reporting
  • +Strong competitor analysis and PDF/PPT reports
  • +Link-in-bio, Canva and Google Drive integrations included

—Cons

  • -Pricing scales by number of brands, which adds up for agencies
  • -Advanced features like white label locked to Custom plan
  • -Listening/sentiment tools are lighter than enterprise rivals
  • -Interface can feel dense to new users

Key Features

Multi-platform publishing: Schedule and publish unlimited content across 12+ networks from one calendar.
Analytics & reporting: Unlimited analytics history with customizable PDF/PPT reports and Looker Studio connector.
Competitor analysis: Track up to 100 competitor profiles on paid tiers.
Ad campaign management: Manage and report on paid social campaigns alongside organic content.
Link-in-bio tools: Multiple link-in-bio pages to drive traffic from social profiles.
AI social assistant: AI helper for drafting and optimizing posts, available from the free tier.
Team & client management: Roles, approval workflows and client access on the Advanced plan.

Pricing Breakdown

  • Free: ($0): 1 brand, 20 posts/mo, 5 competitors, 30 days analytics
  • Starter: ($20/mo): From 5 brands; unlimited publishing, 100 competitors, unlimited history
  • Advanced: ($53/mo): From 15 brands; team/client management, approvals, API, Looker Studio
  • Custom: (Contact sales): Custom brand count, white label, dedicated account manager

Starting Price

Free / $20/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Create a free Metricool account.
  2. Add your brand and connect your social and ad accounts.
  3. Import or schedule your first posts in the planning calendar.
  4. Set up competitor profiles to benchmark performance.
  5. Configure analytics dashboards and report templates.
  6. Upgrade to a paid tier as you add brands or team members.

Bottom Line

Metricool packs scheduling, analytics, competitor tracking and ad reporting into one of the best-value platforms available, making it a standout for solo operators and lean agencies.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

T

Trixie Salazar (@trixie_salazar)

via Product Hunt
Source

As a social media manager, I always felt like I had to use multiple tools to get what I need for the brands I am managing.

B

Boudy de Geer (@boudydegeer)

via Product Hunt
Source

Metricool is used to schedule your content into all the networks you have added into your brand.

Alternatives to Metricool

Vista Social

85/100$79/mo

Buffer

83/100$6/mo

Ready to try Metricool?

Starting from Free / $20/mo

Try Metricool Now

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