SE Ranking

SE Ranking

Grow visibility with AI-era SEO, minus the price tag

86/100Scoreseo

Price

$129/mo (or $103.20/mo billed annually)

Used by

40,000+ agencies

Model

paid

Best for

Budget agencies

Quick Verdict — Score: 86/100

SE Ranking delivers 80% of what the big-name suites do at roughly half the cost, and it moved fast on AI-search tracking. Data depth on backlinks trails the leaders, but for indie builders the value is hard to beat.

Who Is This For

Indie hackers, freelancers, and lean marketing agencies who need accurate daily rank tracking, site audits, keyword research, and white-label client reports without paying enterprise SEO-suite prices. Also a strong fit for teams that want to monitor visibility in ChatGPT, Gemini, and AI Overviews alongside classic Google rankings.

Who Is This NOT For

Enterprise SEO teams or link-building specialists who need the deepest backlink index and largest crawl budgets — Ahrefs and Semrush still lead there. Also not for someone wanting a permanently free tool, since SE Ranking is paid-only after a 14-day trial.

Pros

  • +Full SEO suite (rank tracker, keyword research, audit, backlinks, on-page) for well under Ahrefs/Semrush pricing
  • +Accurate daily rank tracking across 188 country databases
  • +Early, broad AI-search tracking: ChatGPT, Gemini, Perplexity, and AI Overviews
  • +White-label reports and client seats make it agency-friendly out of the box
  • +14-day free trial with no credit card required

Cons

  • -No permanent free plan — paid-only after the trial
  • -Backlink database is smaller than Ahrefs/Semrush
  • -AI Search, Agency Pack, and API are paid add-ons that inflate the real monthly cost
  • -Some plan limits (keyword checks, seats) count against you fast on the entry Core tier
  • -Cheapest self-serve plan starts at $129/mo monthly billing, higher than budget rivals like Mangools

Key Features

Rank Tracker: Daily keyword position tracking across 188 country databases with desktop and mobile SERP data.
Keyword Research: Search volume, difficulty, and suggestions drawn from a 5.5B-keyword database.
Competitor Analysis: Reveals rivals' organic and paid keywords, traffic estimates, and strategy from a 2.2B-domain index.
Website Audit: Crawls the site for technical and on-page issues, from 250K up to 2M pages per month by plan.
Backlink Checker & Monitor: Analyzes a domain's link profile and tracks new and lost backlinks over time.
AI Visibility Trackers: Monitors brand presence in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Content Marketing & AI Writer: Content editor with SEO scoring plus AI-assisted drafting for briefs and articles.
White-Label Reports & Client Seats: Branded, automated client reporting with manager seats for agency workflows.

Pricing Breakdown

  • Core — $129/mo ($103.20/mo billed annually): 10 projects, 1 manager seat, 2,000 keywords tracked daily, 250,000 audit pages/mo, 25,000 API credits/mo
  • Growth — $279/mo ($223.20/mo billed annually): 30 projects, 3 manager seats, 5,000 keywords tracked daily, 2,000,000 audit pages/mo, 100,000 API credits/mo
  • Enterprise — Custom / contact sales: custom limits, seats, and terms
  • Add-ons: Agency Pack +$69/mo (annual), AI Search +$89/mo (+$71.20/mo annual), API +$45/mo (annual)

Starting Price

$129/mo (or $103.20/mo billed annually)

Pricing Model

paid

Free Tier

No

Quick Setup Guide

  1. Start a 14-day free trial at seranking.com — no credit card required
  2. Add your website as a project and connect Google Analytics 4 and Search Console
  3. Enter your target keywords and select the country/region databases to track
  4. Run the initial Website Audit and review technical and on-page issues
  5. Add competitor domains to benchmark rankings and keyword gaps
  6. Enable AI Search tracking (add-on) if you want ChatGPT/Gemini/AI Overviews visibility
  7. Set up a white-label report template if you're delivering results to clients

Bottom Line

SE Ranking is one of the best value all-in-one SEO platforms for indie makers and small agencies. You get accurate daily rank tracking, site audits, keyword and competitor research, and increasingly strong AI-search visibility tools for roughly half the cost of Ahrefs or Semrush. The trade-offs are a shallower backlink index and add-ons (AI Search, Agency Pack, API) that push the real bill above the headline $129/mo. For most solo builders and lean teams, it hits the value sweet spot.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

B

Ben J. (SEO Director, Marketing & Advertising)

via Capterra
Source

We like that the competitor keyword analysis, particularly through the API, is robust, and the team is super-responsive to questions while releasing new features quickly.

D

Duc Dat D. (Business Manager, Accounting)

via Capterra
Source

I found the keyword rank tracking and competitor analysis tools especially useful, with a solid price-to-value ratio.

J

James D. (Owner, Industrial Automation)

via Capterra
Source

Their service is broken more often than it should be. Daily scans fail and my refund requests went unresolved.

Ready to try SE Ranking?

Starting from $129/mo (or $103.20/mo billed annually)