SE Ranking
Grow visibility with AI-era SEO, minus the price tag
Price
$129/mo (or $103.20/mo billed annually)
Used by
40,000+ agencies
Model
paid
Best for
Budget agencies
Quick Verdict — Score: 86/100
SE Ranking delivers 80% of what the big-name suites do at roughly half the cost, and it moved fast on AI-search tracking. Data depth on backlinks trails the leaders, but for indie builders the value is hard to beat.
Who Is This For
Indie hackers, freelancers, and lean marketing agencies who need accurate daily rank tracking, site audits, keyword research, and white-label client reports without paying enterprise SEO-suite prices. Also a strong fit for teams that want to monitor visibility in ChatGPT, Gemini, and AI Overviews alongside classic Google rankings.
Who Is This NOT For
Enterprise SEO teams or link-building specialists who need the deepest backlink index and largest crawl budgets — Ahrefs and Semrush still lead there. Also not for someone wanting a permanently free tool, since SE Ranking is paid-only after a 14-day trial.
Pros
- +Full SEO suite (rank tracker, keyword research, audit, backlinks, on-page) for well under Ahrefs/Semrush pricing
- +Accurate daily rank tracking across 188 country databases
- +Early, broad AI-search tracking: ChatGPT, Gemini, Perplexity, and AI Overviews
- +White-label reports and client seats make it agency-friendly out of the box
- +14-day free trial with no credit card required
—Cons
- -No permanent free plan — paid-only after the trial
- -Backlink database is smaller than Ahrefs/Semrush
- -AI Search, Agency Pack, and API are paid add-ons that inflate the real monthly cost
- -Some plan limits (keyword checks, seats) count against you fast on the entry Core tier
- -Cheapest self-serve plan starts at $129/mo monthly billing, higher than budget rivals like Mangools
Key Features
Pricing Breakdown
- Core — $129/mo ($103.20/mo billed annually): 10 projects, 1 manager seat, 2,000 keywords tracked daily, 250,000 audit pages/mo, 25,000 API credits/mo
- Growth — $279/mo ($223.20/mo billed annually): 30 projects, 3 manager seats, 5,000 keywords tracked daily, 2,000,000 audit pages/mo, 100,000 API credits/mo
- Enterprise — Custom / contact sales: custom limits, seats, and terms
- Add-ons: Agency Pack +$69/mo (annual), AI Search +$89/mo (+$71.20/mo annual), API +$45/mo (annual)
Starting Price
$129/mo (or $103.20/mo billed annually)
Pricing Model
paid
Free Tier
No
Quick Setup Guide
- Start a 14-day free trial at seranking.com — no credit card required
- Add your website as a project and connect Google Analytics 4 and Search Console
- Enter your target keywords and select the country/region databases to track
- Run the initial Website Audit and review technical and on-page issues
- Add competitor domains to benchmark rankings and keyword gaps
- Enable AI Search tracking (add-on) if you want ChatGPT/Gemini/AI Overviews visibility
- Set up a white-label report template if you're delivering results to clients
Bottom Line
SE Ranking is one of the best value all-in-one SEO platforms for indie makers and small agencies. You get accurate daily rank tracking, site audits, keyword and competitor research, and increasingly strong AI-search visibility tools for roughly half the cost of Ahrefs or Semrush. The trade-offs are a shallower backlink index and add-ons (AI Search, Agency Pack, API) that push the real bill above the headline $129/mo. For most solo builders and lean teams, it hits the value sweet spot.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
We like that the competitor keyword analysis, particularly through the API, is robust, and the team is super-responsive to questions while releasing new features quickly.
I found the keyword rank tracking and competitor analysis tools especially useful, with a solid price-to-value ratio.
Their service is broken more often than it should be. Daily scans fail and my refund requests went unresolved.
Alternatives to SE Ranking
Semrush
The heavyweight all-in-one SEO and marketing suite with the deepest keyword and competitive data — more powerful but pricier and steeper to learn.
Mangools
A cheaper, friendlier bundle (KWFinder, SERPWatcher, LinkMiner) ideal for beginners who want core keyword and rank tools without a full suite.
Ready to try SE Ranking?
Starting from $129/mo (or $103.20/mo billed annually)