Softr
Build AI-powered business apps without code
Price
Free / $49/mo
Used by
1M+ teams
Model
freemium
Best for
Marketers & agencies
Quick Verdict — Score: 84/100
Softr is one of the fastest ways for a non-coder to turn a spreadsheet into a real, gated web app — but pricing scales steeply and it's built for portals and internal tools, not marketing landing pages.
Who Is This For
Indie makers and small teams who need a functional app fast — client portals, member areas, directories, internal dashboards, and MVPs — especially anyone already living in Airtable, Google Sheets, or Notion who wants a polished front end with user login and permissions without hiring a developer.
Who Is This NOT For
Makers who just need a simple marketing landing page or waitlist (Carrd or Framer are cheaper and faster), designers who want pixel-perfect control over layout, and teams whose app must scale to thousands of end users cheaply — Softr's per-plan app-user caps and steep price jumps get expensive fast.
Pros
- +Genuinely no-code: the AI app builder and block library let non-developers ship a working, logged-in app in hours
- +Built-in database plus native Airtable, Google Sheets, HubSpot, and Notion sync means no separate backend to wire up
- +Strong user authentication, user groups, and permissions out of the box — ideal for client and member portals
- +Permanent free plan (10 app users, custom domain, unlimited apps) is enough to launch and validate before paying
—Cons
- -Steep price jumps between tiers ($49 to $139 to $269/mo) get expensive as you add app users or need more user groups
- -Design flexibility is limited compared to Webflow or Framer — you work within blocks, not free-form layouts
- -App-user and record caps mean a growing user base can force an upgrade quickly
- -Advanced workflow actions and AI credits are metered, with overages billed as add-ons
- -More oriented to internal tools and portals than to public-facing marketing sites
Key Features
Pricing Breakdown
- Free — $0/mo: 5 AI credits/mo, 10 app users, 5,000 database records, 500 workflow actions, unlimited form responses, custom domain, unlimited apps and collaborators
- Basic — $49/mo (~$40.83/mo billed annually): 10 AI credits/mo, 20 app users, 50,000 records, 2,500 workflow actions, AI credit add-ons available
- Professional — $139/mo (~$115.83/mo billed annually): 50 AI credits/mo, 100 app users (expandable to 250 at +$10/10 users), 500,000 records, 10,000 workflow actions, 3 custom user groups
- Business — $269/mo (~$224.17/mo billed annually): 100 AI credits/mo, 500 app users, 1M records, 25,000 workflow actions, unlimited user groups
- Enterprise — Custom: SSO (SAML/OpenID), SOC2 reporting, IP blocking, audit logging, dedicated success manager
Starting Price
Free / $49/mo
Pricing Model
freemium
Free Tier
Yes
Quick Setup Guide
- Sign up for the free plan and create a new app, or describe your idea to the AI app builder
- Connect a data source — Softr's built-in database, or sync an existing Airtable, Google Sheets, or Notion base
- Add and arrange blocks (lists, detail pages, forms, charts) to build your interface
- Set up user sign-up/login and user groups to control who sees what
- Configure workflow actions and any AI or third-party integrations you need
- Connect your custom domain and preview the app on desktop and mobile
- Publish and share the live URL to start validating with real users
Bottom Line
Softr is one of the quickest routes for a non-technical maker to turn a database into a real, logged-in web app — client portals, internal tools, directories, and MVPs — without touching code. The permanent free plan lets you launch and validate before paying, and native Airtable/Sheets sync removes the backend headache. Just know the price jumps between tiers are steep and design control is limited, so if you only need a marketing landing page, a cheaper single-purpose tool will serve you better.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
I used Softr to build a no-code app. It's incredibly user-friendly and allowed me to launch quickly without a developer.
I liked Softr until it deleted my app without warning me. Customer service brushed it off saying I'd need to recreate it.
Their support services leave much to be desired. I have encountered technical issues that take weeks to resolve.
Alternatives to Softr
Carrd
Dead-simple single-page site builder — far cheaper and faster if you just need a landing page or waitlist to validate an idea.
Webflow
Design-first website builder with near pixel-perfect control — better than Softr for public-facing marketing sites, weaker for gated app-style portals.
Ready to try Softr?
Starting from Free / $49/mo