Tailwind

Tailwind

Pinterest and Instagram scheduling, made easy

79/100Scoresocial media

Price

Free / $17.99/mo

Used by

1M+ brands www.tailwindapp.com

Model

freemium

Best for

Pinterest marketing

Quick Verdict — Score: 79/100

The go-to visual scheduler for Pinterest and Instagram, now with AI post generation, though its account limits and narrower platform coverage cap its appeal for multi-channel teams.

Who Is This For

Bloggers, e-commerce sellers and creators focused on Pinterest and Instagram growth.

Who Is This NOT For

Teams needing broad multi-network coverage (LinkedIn, X, TikTok) or many connected accounts.

Pros

  • +Best-in-class Pinterest scheduling and optimization
  • +AI pin and copy generation (SmartPin, Ghostwriter)
  • +Free forever plan to test the platform
  • +Canva and e-commerce integrations

Cons

  • -Limited to a few platforms, Pinterest/Instagram/Facebook focused
  • -Low connected-account limits even on paid tiers
  • -Credit-based system can constrain heavy users
  • -Advertised prices are discounted from higher list rates

Key Features

Visual scheduling: Drag-and-drop calendar tailored to Pinterest and Instagram.
SmartPin AI: AI-generated pin designs and variations.
Ghostwriter AI: AI copywriting for captions and posts.
Analytics: Advanced analytics on paid plans to track performance.
Canva integration: Design and schedule creatives without leaving the workflow.
E-commerce integrations: Connect stores to promote products across pins and posts.

Pricing Breakdown

  • Free Forever: ($0): 5 credits, 5 posts/mo, 1 account, basic analytics
  • Pro: ($17.99/mo): 150 credits, 150 posts/mo, 1 account, advanced analytics
  • Advanced: ($29.99/mo): 300 credits, 300 posts/mo, 2 accounts, unlimited designs, 2 users
  • Max: ($49.99/mo): 1000 credits, unlimited posts, 3 accounts, 5 users

Starting Price

Free / $17.99/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up for the free Tailwind plan.
  2. Connect your Pinterest and Instagram accounts.
  3. Use SmartPin or Canva to create visual content.
  4. Schedule posts with the smart calendar.
  5. Review analytics to refine posting times.
  6. Upgrade to a paid tier for more posts and credits.

Bottom Line

For Pinterest-first and Instagram creators, Tailwind remains the specialist scheduler of choice, but its narrow platform scope and tight account limits make it a poor fit for broad multi-channel management.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

B

Brandy V., Social Media Manager (Retail)

via Capterra
Source

The ability to schedule pins and loop them to be rescheduled throughout the year is unmatched. However, the pin designer feature frequently produced errors, requiring users to restart their work.

B

Bernadette G., Owner/Founder (Internet)

via Capterra
Source

You can simply put it on autopilot so you can constantly have Pinterest content, and the Communities feature is great for connecting with other Pinterest users.

L

Lynda D., Owner and Copyeditor (Publishing)

via Capterra
Source

Very small number of failed posts (like three in a few years), with easy scheduling, good customization options, and reasonable annual pricing under $150 for small business use.

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