Adzooma

All-in-one PPC audits and optimization

82/100Scoreadvertising

Price

Free / $69/mo

Used by

—

Model

freemium

Best for

PPC management

Quick Verdict — Score: 82/100

Adzooma audits and optimizes pay-per-click campaigns across Google, Microsoft and Meta from one dashboard, with a genuinely useful free tier that makes it easy for marketers and agencies to spot wasted spend.

Who Is This For

Agencies, freelancers and in-house marketers managing PPC across Google Ads, Microsoft Advertising and Meta who want opportunity audits and alerts.

Who Is This NOT For

Teams wanting deep creative analytics or fully automated rule-based bid management beyond audits and alerts.

Pros

+Real free tier with monthly performance and opportunity reports
+Covers Google, Microsoft and Meta plus SEO/site audits
+30+ pre-built alert types with custom alerts on paid plans
+Unlimited ad accounts and unlimited seats on paid tiers

—Cons

-Free tier limits opportunities and report frequency
-Optimization is audit/alert-led rather than fully autonomous
-Enterprise pricing is quote-only
-Some scheduling features listed as coming soon

Key Features

Cross-Platform Audits: Audit campaigns across Google, Microsoft and Meta from a unified dashboard.

Opportunity Analysis: Surfaces recommended account improvements to cut waste and lift performance.

Automated Alerts: 30+ pre-built alert types plus custom alerts via email and Slack.

Performance Max Toolkit: Tools to manage and enhance Google Performance Max and Shopping ads.

SEO & Web Metrics: Website health and SEO audits alongside PPC data.

Reporting & Branding: Scheduled cross-platform reports with performance-report branding on paid plans.

Pricing Breakdown

Free: ($0): Monthly PPC/SEO reports, limited opportunities, 3 PPC alerts, 1 seat, unlimited ad accounts.. Silver: ($69/mo): $700/yr; weekly reports, all opportunities, 10 alerts, custom alerts, unlimited seats, report branding.. Gold: ($179/mo): $1,800/yr; daily reports, unlimited profiles and alerts, priority support.. Enterprise: (Custom): Available on request.

Starting Price

Free / $69/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

Create a free account and connect Google, Microsoft and Meta ad accounts
Run your first cross-platform performance and opportunity audit
Review and apply suggested account improvements
Set up PPC alerts with email and Slack notifications
Add SEO and web-metrics profiles for site audits
Upgrade to Silver or Gold for weekly/daily reports and custom alerts

Bottom Line

Adzooma is a strong value pick for PPC audits and monitoring across the major ad networks, and its free tier alone can pay for itself by surfacing wasted spend before you ever upgrade.