Polypromote
Amplitude

Amplitude

See what users do, improve what matters

86/100Scoreanalytics

Price

Free / event-based

Used by

4,900+ companies

Model

freemium

Best for

Growth teams

Quick Verdict — Score: 86/100

Amplitude is the most complete product-analytics platform on this list, and its permanent 2M-events-free plan is unusually generous. The power comes with a real learning curve, so it rewards teams ready to invest, not weekend projects.

Who Is This For

Product managers, growth teams, and data-minded founders who want to understand user journeys, run funnels and retention analysis, and layer in experimentation and session replay. The free 2M events/month tier makes it viable for an indie maker who wants serious analytics without paying up front.

Who Is This NOT For

Solo makers who just need simple pageview and traffic stats, or anyone wanting privacy-first, cookieless analytics with a one-glance dashboard. The depth and setup overhead are wasted on a static landing page, where a lighter tool like Plausible fits better.

Pros

  • +Permanent free plan with 2M events/month, no time limit and no credit card required
  • +Unlimited seats on every plan, so the whole team can use it without per-seat fees
  • +Deep behavioral analytics: funnels, retention, cohorts, plus session replay and heatmaps in one place
  • +Built-in experimentation, feature flags, guides and surveys reduce the need for separate tools
  • +AI querying and MCP integration (works with Claude and Cursor) for natural-language answers

—Cons

  • -Steep learning curve compared with lightweight analytics tools
  • -Event-based pricing above the free tier can climb quickly and unpredictably with traffic
  • -Growth and Enterprise pricing is custom / contact-sales, so no transparent upgrade cost
  • -SSO and project permissions are gated behind the higher Growth plan
  • -Overkill for simple traffic or content-only sites

Key Features

Product Analytics: Funnels, retention, user paths and cohort analysis to understand what users actually do inside your product.
Session Replay & Heatmaps: Watch real user sessions and see clicks, scrolls and engagement overlaid on your pages to spot friction.
Experimentation & Feature Flags: Run A/B tests, manage feature rollouts and personalize experiences without shipping separate tooling.
Amplitude AI & MCP: Ask your product questions in natural language and connect to AI tools like Claude and Cursor via Amplitude MCP.
Behavioral Cohorts: Group users by actions they take, then sync cohorts to other tools for targeting and analysis.
Guides & Surveys: Deliver in-product messages and collect user feedback to drive activation and adoption.
Data Governance: Tracking plans, validation and controls to keep event data clean and accurate as you scale.
Unlimited Seats: Every plan, including the free tier, allows unlimited users so cost does not scale with headcount.

Pricing Breakdown

  • Free — $0 forever, 2M events/month, unlimited seats, basic product analytics, 10K monthly session replays, AI agents and MCP. Plus — Starts at $0 (event-based, credit card required), first 2M events free then scales up to 70M events, custom events/formulas, 20 behavioral cohorts, 2-year data retention
  • Growth — Custom pricing, event-based, advanced behavioral exploration, 20K monthly session replays, SSO and project permissions
  • Enterprise — Custom pricing, event-based, unlimited projects, data access controls, RBAC, 50K monthly session replays

Starting Price

Free / event-based

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up for the free plan at amplitude.com — no credit card needed
  2. Create a project and grab your API key from the project settings
  3. Install the Amplitude SDK for your platform (web, iOS, Android) or connect via an integration/CDP
  4. Define and send your key events, ideally guided by a tracking plan for clean data
  5. Verify events are arriving in the live event stream, then build your first funnel or retention chart
  6. Set up behavioral cohorts and dashboards for the metrics that matter to your product
  7. Invite teammates (seats are unlimited) and optionally enable session replay or experiments

Bottom Line

Amplitude is a market-leading product analytics platform that goes far beyond traffic counting into funnels, retention, cohorts, experimentation and session replay. Its permanent free plan with 2M events a month and unlimited seats makes it genuinely accessible to indie makers and startups, and there is even a free year of Growth for qualifying early-stage companies. The trade-offs are a steeper learning curve and event-based pricing that can escalate as you grow, with the strongest plans hidden behind custom quotes. Choose it when you are serious about understanding user behavior, not when you just need a simple dashboard.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

L

Liam Gerada (@liam_gerada)

via Product Hunt
Source

It gave us deep insights into how our beta merchants and customers interacted with each stage of our checkout funnel.

A

Aashish Pareek (@aashish_pareek)

via Product Hunt
Source

It helps us understand how readers use BookBerry—which books they're discovering, where they're getting stuck—and it took less than a day to implement.

N

Nikita (@docdiduz_did)

via Product Hunt
Source

Noted slow performance with large-scale data processing as a limitation.

Alternatives to Amplitude

Mixpanel

88/100Free / usage-based

Event-based product analytics with a similar free tier and a gentler learning curve, strong for funnels and retention.

PostHog

90/100Free / $0.00031 per event

Open-source product analytics bundling replay, feature flags and experiments, with a generous free tier for builders.

Ready to try Amplitude?

Starting from Free / event-based

Try Amplitude Now