Customers.ai

Visitor ID and audiences for ad retargeting

79/100Scoreadvertising

Price

Custom

Used by

500+ brands

Model

paid

Best for

Audience identity

Quick Verdict — Score: 79/100

Customers.ai uses identity resolution to capture far more of your site visitors and their intent than standard pixels, feeding richer audiences into Klaviyo and Meta ads to lift revenue and deliverability for e-commerce brands.

Who Is This For

Shopify and e-commerce brands using Klaviyo that want to identify more visitors, build intent-based audiences and improve email and ad performance.

Who Is This NOT For

Businesses not running e-commerce or Klaviyo/Meta, or those uncomfortable with visitor-identification data practices.

Pros

+X-Ray identity resolution captures far more visitor behavior
+Alfred AI predicts purchase intent for audience building
+Feeds server-side tracking into Meta CAPI
+No-code Klaviyo setup

—Cons

-No public pricing; usage-based and sales-led
-Billing is on total Klaviyo profiles, including suppressed ones
-Only a 7-day trial, no permanent free tier
-Value is tightly tied to the Klaviyo and Meta ecosystem

Key Features

X-Ray Identity Resolution: Captures multiples more visitor behavior data than a standard Klaviyo pixel.

Alfred AI Audience Agent: Predicts high, medium and low purchase intent to build smarter audiences.

Super CAPI: Server-side Meta ads tracking for more complete conversion data.

Inboxer Deliverability: Helps move email from the promotions tab toward the primary inbox.

Cross-Device Identification: Identifies visitors across browsers and devices.

No-Code Klaviyo Setup: Connects to Klaviyo without engineering work.

Pricing Breakdown

Free Trial: ($0): 7 days, no credit card, up to 500 visitor resolutions, full feature access.. Custom: (Custom): Usage-based, billed on total Klaviyo profiles; choose X-Ray, Alfred, Super CAPI and/or Inboxer
Contact sales.

Starting Price

Custom

Pricing Model

paid

Free Tier

Quick Setup Guide

Start the 7-day free trial (no credit card)
Install the X-Ray pixel and connect Klaviyo (no code)
Let identity resolution begin capturing visitor data
Turn on Alfred to score audiences by purchase intent
Connect Super CAPI for server-side Meta tracking
Sync audiences to Klaviyo flows and Meta ad campaigns

Bottom Line

For Klaviyo-driven e-commerce brands, Customers.ai can meaningfully expand identified audiences and revenue, but profile-based billing and sales-led pricing mean you should model the cost against your list size first.