Klaviyo
The B2C CRM for email, SMS and automation
Price
Free / $20/mo
Used by
—
Model
freemium
Best for
Ecommerce brands
Quick Verdict — Score: 93/100
The category leader for ecommerce email and SMS, with deep Shopify data and best-in-class segmentation and automation. Powerful but gets expensive as your list grows.
Who Is This For
Shopify, Wix and WooCommerce stores that want data-driven segmentation, automation and omnichannel (email plus SMS) marketing.
Who Is This NOT For
Bloggers, newsletter writers or non-ecommerce teams who do not need CRM-grade customer data and will find the pricing hard to justify.
Pros
- +Deep ecommerce integrations with rich customer data
- +Advanced segmentation and prebuilt automation flows
- +Omnichannel across email, SMS, RCS, WhatsApp and push
- +Strong built-in reporting and dashboards
—Cons
- -Cost climbs quickly as active profiles increase
- -Steeper learning curve than simple newsletter tools
- -Overkill for non-ecommerce use cases
- -Email support limited on the free plan
Key Features
Pricing Breakdown
- Free: ($0): Up to 250 active profiles, 500 email sends/mo, $5 mobile message credit, email support first 60 days.. Email: ($20/mo): Paid email starts at $20/mo for 251-500 active profiles (5,000 sends); scales by profile count.. Email + SMS: (From $35/mo): Combined channel plan priced by profiles and message volume.
Starting Price
Free / $20/mo
Pricing Model
freemium
Free Tier
Yes
Quick Setup Guide
- Create an account and connect your ecommerce store (Shopify, Wix or WooCommerce).
- Let Klaviyo sync historical order and customer data.
- Build core segments (e.g. VIPs, lapsed buyers, new subscribers).
- Turn on foundational flows: welcome, abandoned cart, post-purchase.
- Design branded templates in the drag-and-drop editor.
- Launch a first campaign and review dashboard reporting.
Bottom Line
If you run an ecommerce store and take email plus SMS seriously, Klaviyo is the benchmark. Expect to pay more as you scale, but the data depth and automation usually pay for themselves.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
Segmenting customers who bought Product X but not Product Y in the last 90 days takes about 30 seconds. But the shift to active-profile billing in early 2025 caught a lot of small brands off guard.
You can make an infinite number of email flows, campaigns, text campaigns... [but] their pricing is honestly insane.
It integrates with Shopify remarkably well... [but] because pricing is by number of contacts, it can get pretty expensive.
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Ready to try Klaviyo?
Starting from Free / $20/mo