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Omnisend

Omnisend

Ecommerce email and SMS automation

83/100ScoreEmail Marketing

Price

Free / $16/mo

Used by

—

Model

freemium

Best for

Growing ecommerce

Quick Verdict — Score: 83/100

A strong, more affordable ecommerce alternative to Klaviyo, bundling email, SMS and web push with prebuilt automations and 24/7 support on every plan.

Who Is This For

Small to mid-size ecommerce stores that want omnichannel automation without enterprise pricing.

Who Is This NOT For

Non-ecommerce senders, or very large brands needing the deepest CRM and data tooling.

Pros

  • +Affordable entry pricing with a usable free tier
  • +Email, SMS and web push in one platform
  • +24/7 support on all plans, including free
  • +Prebuilt ecommerce automation workflows

—Cons

  • -Contact-based pricing rises as your list grows
  • -Fewer advanced features than Klaviyo at the top end
  • -Primarily built around ecommerce use cases
  • -SMS billed separately per message

Key Features

Unlimited emails (Pro): Pro plan includes unlimited monthly email sends.
Global SMS: Worldwide SMS starting around $0.007 per message on volume tiers.
Web push: Web push notifications to re-engage site visitors.
AI personalization: AI-powered personalization and product recommendations.
Automation workflows: Cart abandonment, order confirmation and other prebuilt flows.
Segmentation: Unlimited audience segmentation.
Forms: Signup forms with an AI assistant.
24/7 support: Round-the-clock support across every plan tier.

Pricing Breakdown

  • Free: ($0): 250 contacts, 500 emails/mo.. Standard: ($16/mo): 500 contacts, 6,000 emails/mo.. Pro: ($59/mo): 2,500 contacts, unlimited emails.. Custom: (Custom): Custom contacts, unlimited emails.

Starting Price

Free / $16/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up and connect your ecommerce platform.
  2. Import contacts and sync product catalog.
  3. Add signup forms to capture new subscribers.
  4. Enable core automations (welcome, abandoned cart, order updates).
  5. Set up SMS and web push channels if desired.
  6. Send a first campaign and monitor reporting.

Bottom Line

Omnisend delivers most of what a growing store needs for omnichannel marketing at a friendlier price than Klaviyo, with support included on every tier.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

F

Frank A. (Head of Digital, Business Supplies)

via Capterra
Source

Integration with BigCommerce is clean, and back-in-stock automation works reliably. SMS for back-in-stock alerts is also limited; you can only send a generic message.

S

Sean O. (Head of Customer Experience, Consumer Goods)

via Capterra
Source

It is incredibly easy to use and you can create a visually appealing email with ease. Cost becomes quite high once your subscriber list gets over the 50k mark.

N

Nolan Vu (@nolan_vu)

via Product Hunt
Source

Discovered Omnisend after getting sticker shock from Klaviyo's pricing for a smaller Shopify store; the automation flows for cart recovery and browse abandonment are reliable, though reporting depth is the biggest gap versus competitors.

Alternatives to Omnisend

Klaviyo

90/100Free / $20/mo

Mailchimp

98/100Free / $13/mo

Compare Omnisend

Omnisend vs Klaviyo

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Starting from Free / $16/mo

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