Polypromote
Heap

Heap

Autocapture product analytics with session replay

88/100Scoreanalytics

Price

Free / Custom

Used by

10,000+ companies www.heap.io

Model

freemium

Best for

Autocapture analytics

Quick Verdict — Score: 88/100

Heap automatically captures every user interaction with no manual event tagging, so teams can analyze journeys retroactively and pair the data with session replay and AI insights.

Who Is This For

Product and growth teams that want complete behavioral data without engineering effort to instrument events.

Who Is This NOT For

Tiny sites or budget-conscious teams that only need pageviews, since paid tiers are custom-quoted and can get expensive at scale.

Pros

  • +Autocapture means no manual event tagging and retroactive analysis of past behavior
  • +Generous free tier with 10k monthly sessions and 6 months of history
  • +Session replay, heatmaps and journey maps in one platform
  • +AI-powered insights via Sense and Illuminate
  • +100+ integrations across the data stack

—Cons

  • -Paid pricing (Growth, Pro, Premier) is all custom-quoted with no public numbers
  • -Session replay is a paid add-on rather than included
  • -Autocaptured data volume can drive costs up quickly at scale
  • -Advanced features gated behind higher tiers

Key Features

Autocapture: Automatically records every click, swipe and pageview with no manual event tagging or engineering work.
Retroactive analytics: Analyze historical behavior for events you didn't define in advance because all interactions are captured.
Session replay: Watch recordings of real user sessions with full context on their actions (available as an add-on).
Sense AI: AI assistant that surfaces insights and answers questions about product usage in natural language.
Journey maps & heatmaps: Visualize how users move through the product and where they focus or drop off.
Behavioral segmentation: Group users by actions and traits to analyze funnels, retention and conversion.
Integrations: Over 100 integrations across the stack plus data warehouse sync on higher tiers.

Pricing Breakdown

  • Free: ($0): Up to 10k monthly sessions, core charts, unlimited enrichment sources, 6 months history, SSO. Growth: (Custom): Adds Sense AI, unlimited users & reports, chart customization, CSV exports, 12 months history, email support
  • Pro: (Custom): Adds account analytics, engagement matrix, report alerts, session replay add-on, standard support
  • Premier: (Custom): Adds data warehouse integration, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM

Starting Price

Free / Custom

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up for a free Heap account
  2. Install the Heap snippet on your site or SDK in your app
  3. Confirm autocapture is recording events in the live feed
  4. Define key events and funnels from already-captured data
  5. Set up user segments and retention reports
  6. Connect integrations or data warehouse as needed

Bottom Line

Heap is a strong choice for teams that want full behavioral data without instrumentation overhead, but budget for custom pricing once you outgrow the free tier.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

A

Artiom Dashinsky (@hvost)

via Product Hunt
Source

We use it for all our projects. We're doing an ongoing funnel analysis to ship improvements ASAP.

A

Atour T. (Analyst, Research)

via Capterra
Source

It tracks every user event out-of-the-box and doesn't require custom labeling, though the automatic tracking creates confusing storage problems.

P

Paulo G. (CTO, Marketing and Advertising)

via Capterra
Source

You can track anything that happens and retroactively analyse funnels and clicks; the downside is frontend changes can break event tracking without developers being aware.

Alternatives to Heap

Mixpanel

88/100Free / usage-based

PostHog

90/100Free / $0.00031 per event

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