Loomly

Loomly

Brand success platform for social teams

78/100Scoresocial media

Price

$42/mo

Used by

Model

paid

Best for

Small teams

Quick Verdict — Score: 78/100

A polished, approval-focused platform with strong collaboration and post ideas, but a steep jump between tiers makes it pricey once you outgrow the entry plan.

Who Is This For

Small marketing teams and agencies that value approval workflows and content collaboration.

Who Is This NOT For

Solo creators on a budget or teams needing many accounts without a big price leap.

Pros

  • +Clean, intuitive collaboration and approval workflows
  • +Post ideas and content optimization tips
  • +Advanced analytics on all plans
  • +50% lifetime nonprofit discount

Cons

  • -No free plan
  • -Large price gap between Starter and Beyond tiers
  • -Custom branding locked to higher plans
  • -Listening features are limited compared with enterprise tools

Key Features

Content calendar: Unlimited calendars to plan and organize posts across brands.
Approval workflows: Structured review and approval steps for teams and clients.
AI Assistant: Chat-based AI to help draft and refine post content.
Post ideas: Automated content suggestions based on trends and events.
Advanced analytics: Performance reporting included on every tier.
Link shorteners: Built-in link shortening and tracking for posts.

Pricing Breakdown

  • Starter: ($42/mo): Billed annually ($65 monthly); 12 accounts, 3 users
  • Beyond: ($249/mo): Billed annually ($332 monthly); 60 accounts, unlimited users, custom branding
  • Enterprise: (Custom): 61+ accounts, unlimited users, priority support

Starting Price

$42/mo

Pricing Model

paid

Free Tier

No

Quick Setup Guide

  1. Start a free Loomly trial (no card required).
  2. Connect your social accounts and create a calendar.
  3. Invite team members and set up approval steps.
  4. Draft posts using the AI Assistant and post ideas.
  5. Schedule and publish across connected channels.
  6. Review analytics and pick a plan that fits your account count.

Bottom Line

Loomly excels at collaborative content planning and approvals for small teams, but the sharp price jump beyond the entry tier means growing agencies should weigh cost carefully.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

E

Elisa Reggiardo (@elis_boa)

via Product Hunt
Source

Been using Loomly for years, implemented it at three companies already - Loomly delivers on its premise at a competitive cost and by letting the product do what it needs to. You can setup everything up within minutes.

T

Terrence Kelleman (@terrence_kelleman)

via Product Hunt
Source

Great social media tool, builds out content, hashtags and keeps records of all previous posts. Allows me to plan WAY out into the future and is a great price for a small business owner.

Ready to try Loomly?

Starting from $42/mo