Loops
Email for modern SaaS companies
Price
Free / $49/mo
Used by
—
Model
freemium
Best for
SaaS startups
Quick Verdict — Score: 83/100
A clean, developer-friendly email platform for SaaS that bundles marketing and transactional email with contact-based pricing and no per-seat fees.
Who Is This For
Early-stage products and SaaS teams that want a modern owned email channel for both marketing and transactional sends.
Who Is This NOT For
Ecommerce stores needing deep product-data automation, or newsletter creators wanting monetization tools.
Pros
- +Transactional email included on paid plans at no extra charge
- +No per-seat charges for team members
- +Contact-based pricing rather than send-based
- +Modern, simple interface built for SaaS
—Cons
- -Paid pricing scales with contact count
- -Free plan carries Loops branding
- -Fewer integrations than legacy platforms
- -Not suited to ecommerce or newsletter monetization
Key Features
Pricing Breakdown
- Free: ($0): Up to 1,000 subscribed contacts, up to 4,000 sends/mo, Loops branding, no card.. Paid: ($49/mo): Starts at $49/mo for 5,000 contacts, unlimited sends, transactional included; scales by contacts up to $249/mo at 50k.
Starting Price
Free / $49/mo
Pricing Model
freemium
Free Tier
Yes
Quick Setup Guide
- Sign up for a free account.
- Connect your app or import contacts.
- Set up marketing and transactional email templates.
- Create audiences and loops (automated sequences).
- Trigger transactional emails via events or API.
- Upgrade to a paid plan as your contact count grows.
Bottom Line
Loops is a fresh, SaaS-focused choice that unifies marketing and transactional email with fair, contact-based pricing.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
I ditched 5 tools for this and insta-upgraded to the $200 plan.
Loops was perfect in that we were able to create UIs in Figma and have it ready to be sent in Loops within a few clicks.
After half a dozen outreach attempts... we were declined and told our B2B logistics platform violated terms of service for 'restricted industries.'
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