Loops

Loops

Email for modern SaaS companies

83/100Scoreemail marketing

Price

Free / $49/mo

Used by

Model

freemium

Best for

SaaS startups

Quick Verdict — Score: 83/100

A clean, developer-friendly email platform for SaaS that bundles marketing and transactional email with contact-based pricing and no per-seat fees.

Who Is This For

Early-stage products and SaaS teams that want a modern owned email channel for both marketing and transactional sends.

Who Is This NOT For

Ecommerce stores needing deep product-data automation, or newsletter creators wanting monetization tools.

Pros

  • +Transactional email included on paid plans at no extra charge
  • +No per-seat charges for team members
  • +Contact-based pricing rather than send-based
  • +Modern, simple interface built for SaaS

Cons

  • -Paid pricing scales with contact count
  • -Free plan carries Loops branding
  • -Fewer integrations than legacy platforms
  • -Not suited to ecommerce or newsletter monetization

Key Features

Marketing + transactional: Send both campaign and transactional email from one platform.
Contact-based pricing: Billing based on subscribed contacts synced, not send volume.
No per-seat fees: Add team members without extra charges.
Loops Manage: Manage subscribers and contact syncing.
Team collaboration: Collaborative tools for teams building emails together.

Pricing Breakdown

  • Free: ($0): Up to 1,000 subscribed contacts, up to 4,000 sends/mo, Loops branding, no card.. Paid: ($49/mo): Starts at $49/mo for 5,000 contacts, unlimited sends, transactional included; scales by contacts up to $249/mo at 50k.

Starting Price

Free / $49/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up for a free account.
  2. Connect your app or import contacts.
  3. Set up marketing and transactional email templates.
  4. Create audiences and loops (automated sequences).
  5. Trigger transactional emails via events or API.
  6. Upgrade to a paid plan as your contact count grows.

Bottom Line

Loops is a fresh, SaaS-focused choice that unifies marketing and transactional email with fair, contact-based pricing.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

O

Oliver Sauter (@oliversauter, Memex)

via Product Hunt
Source

I ditched 5 tools for this and insta-upgraded to the $200 plan.

A

Andrew Ologunebi (@drewosophy, Lottielab)

via Product Hunt
Source

Loops was perfect in that we were able to create UIs in Figma and have it ready to be sent in Loops within a few clicks.

Z

Zachary Parker (@logisticalbrain)

via Product Hunt
Source

After half a dozen outreach attempts... we were declined and told our B2B logistics platform violated terms of service for 'restricted industries.'

Ready to try Loops?

Starting from Free / $49/mo