Polypromote
MailerLite

MailerLite

Grow your audience with clean, easy email

88/100Scoreemail marketing

Price

$12/mo

Used by

1M+ creators and businesses

Model

freemium

Best for

Budget builders

Quick Verdict — Score: 88/100

MailerLite nails the price-to-polish ratio: a genuinely useful free plan, a clean editor, and automations that don't require a manual. It's the default pick for solo builders who want to start emailing without overpaying.

Who Is This For

Indie hackers, solo creators, and small teams sending newsletters, product updates, or lightweight automations who want a clean interface and a permanent free plan. Ideal for anyone under a few thousand subscribers who values ease of use and low cost over deep enterprise CRM features.

Who Is This NOT For

Not for teams that need heavy sales-CRM workflows, complex multi-channel journeys, or SMS-first campaigns — ActiveCampaign or GetResponse fit better there. Also weaker for makers who want built-in monetization and a large newsletter-discovery network, where beehiiv leads.

Pros

  • +Genuinely useful free plan: up to 250 subscribers and 2,500 emails/month with the drag-and-drop editor and basic automations
  • +Clean, beginner-friendly interface that's consistently rated among the easiest email tools to use
  • +Strong value on paid plans starting at $12/mo, with an AI writing assistant and 50 automation workflows on Comfort
  • +24/7 support even at low tiers, with the company citing a 97% satisfaction rating and ~5-minute live-chat response

—Cons

  • -Free plan caps at 250 subscribers, so growing lists move to paid quickly
  • -Advanced features like unlimited emails, dedicated IP, and unlimited automations require the pricier Power plan ($25/mo+)
  • -Lighter on native SMS and deep CRM/sales-pipeline features than ActiveCampaign
  • -Enterprise pricing (200K+ subscribers) is hidden behind contact-sales
  • -Strict anti-spam approval and content rules can slow down some account activations

Key Features

Drag-and-drop email editor: Build campaigns and newsletters visually with unlimited templates on paid plans, no coding required.
Marketing automation: Trigger-based email sequences — up to 3 workflows on Free, 50 on Comfort, and unlimited on Power.
Landing pages and websites: Create signup landing pages and a website builder; 1 site on Free, 10 on Comfort, unlimited on Power.
Signup forms and pop-ups: Embedded forms and pop-ups to capture subscribers and grow your list.
AI writing assistant: Generate and refine email copy directly in the editor, included from the Comfort plan up.
Paid newsletters and digital products: Sell subscriptions and digital products with built-in Stripe integration.
24/7 support: Email support on Comfort and live chat plus email on Power, backed by a stated 97% satisfaction rating.
Dedicated IP: Available on the Power plan for high-volume senders who want to manage their own sending reputation.

Pricing Breakdown

  • Free — $0/mo: up to 250 subscribers, 2,500 emails/month, drag-and-drop editor, 3 automation workflows, 1 website and 1 landing page, 14-day trial of premium features
  • Comfort — from $12/mo: unlimited templates, 50 automation workflows, 10 landing pages/websites, AI writing assistant, preference center, 3 user seats, 24/7 email support
  • Power — from $25/mo: unlimited monthly emails, unlimited automations and forms/websites, dedicated IP access, unlimited user seats, 24/7 live chat and email support
  • Enterprise — custom / contact sales: for 200K+ subscribers, dedicated success manager, account audits, deliverability support

Starting Price

$12/mo

Pricing Model

freemium

Free Tier

Yes

Quick Setup Guide

  1. Sign up for a free account at mailerlite.com — no credit card required
  2. Verify your domain and sender email to improve deliverability
  3. Import or add subscribers and organize them into groups or segments
  4. Build a signup form or landing page to start capturing new subscribers
  5. Design your first campaign with the drag-and-drop editor or use the AI writing assistant
  6. Set up an automation workflow (for example, a welcome sequence) triggered by new signups
  7. Send a test, review analytics after launch, and iterate on subject lines and content

Bottom Line

MailerLite is the go-to email marketing tool for indie makers and creators who want professional results without a steep price or learning curve. Its free plan is one of the most generous in the category, the editor is a pleasure to use, and paid plans stay affordable as you scale. Power users who need deep CRM, sales pipelines, or heavy SMS will outgrow it, but for the vast majority of solo builders it hits the sweet spot of price, polish, and support.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

C

Chelsea C. (@chelseaifttt)

via Product Hunt
Source

MailerLite punches well above its price point with automation workflows, landing pages, and A/B testing.

C

Cody Lampman (@cody_lampman)

via Product Hunt
Source

The AI generator has already become such a key part of my workflow that I don't know how I wrote newsletters without it!

n

napalopo (@napalopo)

via Product Hunt
Source

Very buggy! I like the interface and how easy it is to use. But the number of bugs are unbelievable.

Alternatives to MailerLite

beehiiv

91/100$49/mo

Creator-focused newsletter platform with built-in monetization and a recommendation network; stronger for growth and revenue, pricier at scale.

Brevo

85/100$9/mo (from $8.08/mo billed annually)

All-in-one email and SMS platform billed by emails sent rather than subscribers; better for transactional email and multi-channel, less polished editor.

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