Brevo
Affordable all-in-one email, SMS, CRM, and automation platform with a genuinely generous free tier.
Price
$9/mo (from $8.08/mo billed annually)
Used by
600,000+ customers
Model
freemium
Best for
Budget builders
Quick Verdict — Score: 85/100
One of the best-value all-in-one marketing platforms for makers — the free plan alone (300 emails/day, unlimited contacts) covers most early-stage products, and paid plans scale by send volume instead of contact count. Support quality is the main knock.
Who Is This For
Indie makers, solo founders, and small teams who need email plus SMS/WhatsApp, marketing automation, forms, and a simple CRM without paying per contact. Especially strong if you have a large list but send moderate volume, since pricing is based on emails sent, not contacts stored.
Who Is This NOT For
Teams that send very high daily volume on a tight budget (the free plan caps at 300 emails/day), creators who want a newsletter-first monetization/paid-subscription product, or anyone who needs premium, always-fast human support as a hard requirement.
Pros
- +Free plan is genuinely usable: 300 emails/day with unlimited contacts, drag-and-drop editor, and templates
- +Pricing scales by emails sent rather than contacts stored, which is cheaper for large-but-low-frequency lists
- +True all-in-one: email, SMS, WhatsApp, marketing automation, forms, landing pages, and a built-in CRM
- +Starter paid plan is cheap at $9/mo and removes the daily send cap
- +AI features included (content generator, send-time optimization, plus AI segmentation and Data Analyst on higher tiers)
—Cons
- -Customer support draws frequent complaints (slow replies, canned responses) on lower tiers
- -Removing the 'Sent with Brevo' branding costs an extra $9/mo on the Starter plan
- -Account suspensions/deliverability reviews are a recurring pain point for some users
- -Large jump between Standard ($18) and Professional ($499) tiers
- -SMS credits are sold separately, not included in plan price
- -Templates and advanced automation can feel limited or require a learning curve
Key Features
Pricing Breakdown
- Free — $0/mo: 300 emails/day, unlimited contacts, drag-and-drop editor, email templates, SMS & WhatsApp campaigns, customizable signup forms
- Starter — from $9/mo ($96.96/yr, ~$8.08/mo annually): from 5,000 emails/month with no daily sending limit, AI content generator, advanced segmentation, forms, basic reporting, email support (Brevo logo removal +$9/mo)
- Business — from $18/mo: everything in Starter plus marketing automation, A/B testing, advanced email reporting, AI send-time optimization, landing pages, and no Brevo logo
- Enterprise — custom / contact sales: SSO & SAML, dedicated IP, multi-account management, custom objects and data integrations, custom loyalty engine, tailored onboarding, and CSM support
Starting Price
$9/mo (from $8.08/mo billed annually)
Pricing Model
freemium
Free Tier
Yes
Quick Setup Guide
- Sign up for the free plan at brevo.com — no credit card required
- Import or add your contacts and organize them into at least one list
- Verify your sender email and authenticate your domain (SPF, DKIM) to protect deliverability
- Build your first campaign using a template or the drag-and-drop editor
- Set up an automation workflow triggered by a signup form or on-site behavior
- Send a test, schedule the send, then track opens and clicks in reporting
- Upgrade to Starter ($9/mo) once you outgrow the 300 emails/day free limit
Bottom Line
Brevo is one of the best-value all-in-one marketing platforms for AI builders and small teams. Its free plan (300 emails/day, unlimited contacts) covers most early-stage products, and its send-volume-based pricing beats per-contact competitors for large-but-quiet lists. The trade-offs are inconsistent support, an extra fee to remove branding on Starter, and a steep gap to the Professional tier. For most makers, start free and scale into the $9/mo Starter plan.
What Users Say
Genuine reviews from public platforms. Each linked to its source. How our reviews work →
Brevo helps us send emails to customers, and has a fantastic editor for creating automations.
My plan was changed from $250 a year to $983 per year. It's absolutely misleading pricing.
It's like Mailchimp but more economical and more efficient. Feature packed, and did I say economical?
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