PolyPromote
Matomo

Matomo

Privacy-first, open-source web analytics

83/100ScoreAnalytics & UX

Price

Free / €29/mo

Used by

—

Model

open-source

Best for

Privacy analytics

Quick Verdict — Score: 83/100

Matomo is an open-source, privacy-first analytics platform giving 100% data ownership; run the free self-hosted Community edition or pay for managed cloud hosting with premium features.

Who Is This For

Privacy-conscious and GDPR-focused teams that want full data ownership, and technical teams comfortable self-hosting.

Who Is This NOT For

Teams wanting a fully managed no-maintenance product analytics suite who don't value data ownership or self-hosting.

Pros

  • +Open-source Community edition is free with unlimited hits when self-hosted
  • +100% data ownership and strong GDPR/privacy compliance
  • +No data sampling, giving full accuracy
  • +Optional cloud hosting removes server maintenance
  • +Premium add-ons for heatmaps, session recording, funnels and A/B testing

—Cons

  • -Self-hosting requires technical setup and ongoing maintenance
  • -Many advanced features are paid add-ons or higher tiers
  • -Cloud pricing scales with monthly hits
  • -Less product-analytics depth than dedicated tools like Amplitude

Key Features

Self-hosted option: Free open-source Community edition you host yourself for complete data control.
Privacy compliance: GDPR, CCPA tooling, data anonymization and cookieless tracking options.
Real-time analytics: Live visitor data, event tracking and eCommerce reporting.
Heatmaps & session recording: Premium add-ons to visualize engagement and replay visits.
Funnels & A/B testing: Premium features for conversion optimization and experimentation.
Segmentation & visitor profiles: Segment audiences and inspect individual visitor histories.
Integrations: 100+ integrations, 50+ languages and 100+ currencies supported.

Pricing Breakdown

  • Community (self-hosted): (Free): Open-source, unlimited users and hits, self-managed
  • Cloud Starter: (€29/mo): 50,000 monthly hits, up to 30 team members; 2 months free annually
  • Cloud Business: (Custom): 300k-600k monthly hits, custom team size
  • On-Premise Team: (€275/mo): Self-hosted bundle, up to 4 users, up to 5M hits

Starting Price

Free / €29/mo

Pricing Model

open-source

Free Tier

No

Quick Setup Guide

  1. Choose Cloud (managed) or self-hosted Community edition
  2. For self-hosting, install Matomo on your server with PHP and MySQL
  3. Add the Matomo tracking code or tag manager container to your site
  4. Configure privacy settings and data anonymization
  5. Verify visits appear in real-time reports
  6. Add premium features like heatmaps or funnels if needed

Bottom Line

Matomo is the go-to when data ownership and privacy matter most; self-host for free with effort, or pay for cloud to skip the maintenance.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

M

Marco Visin (@marco_visin)

via Product Hunt
Source

It's a great replacement of Google Analytics, free and self-hosted. Love it

F

Filippo V., CTO (Information Technology and Services)

via Capterra
Source

It is not too intrusive, nevertheless it has a lot of useful features. Very nice User Interface. The downside is that it is difficult to convince not-tech people to use it.

C

Charles A., Creative Director (Cosmetics)

via Capterra
Source

A good alternative for accurate analytics; it's easier to analyze than Google Analytics 4. Support is by email but they do respond, just not round the clock.

Alternatives to Matomo

Plausible

53/100$9/mo

PostHog

83/100Free / $0.00031 per event

Compare Matomo

Matomo vs Plausible Analytics

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