Polypromote
Serpstat

Serpstat

Affordable all-in-one SEO platform

84/100Scoreseo

Price

$50/mo

Used by

—

Model

paid

Best for

All-in-one SEO

Quick Verdict — Score: 84/100

Serpstat is a budget-friendly all-in-one SEO platform covering keyword research, rank tracking, site audit and backlink analysis. It undercuts Semrush and Ahrefs on price and adds AI/MCP integrations on higher tiers.

Who Is This For

SMBs, freelancers and agencies wanting a full SEO toolkit at a lower price.

Who Is This NOT For

Teams needing the deepest backlink/keyword databases of premium suites, or a free plan.

Pros

  • +Broad toolset (keywords, audit, rank tracking, backlinks) at low cost
  • +Unlimited projects from the Team plan up
  • +ChatGPT/Claude (MCP) and API access on higher tiers
  • +White-label reports and phone support on Agency

—Cons

  • -No permanent free plan (7-day trial only)
  • -Daily search and position-check limits on lower tiers
  • -Databases less deep than Ahrefs/Semrush
  • -No published customer count

Key Features

Keyword research: Keyword ideas, difficulty and SERP data across regions.
Rank tracker: Tracks keyword positions across projects daily.
Site audit: Crawls and audits pages for technical SEO issues.
Backlink analysis: Explores referring domains and backlink profiles.
Competitor analysis: Compares domains and finds keyword/traffic gaps.
AI & MCP integration: ChatGPT/Claude (MCP) and AI tools on higher tiers.
API access: Programmatic data access from the Team plan up.
White-label reports: Branded reporting for agencies on the Agency plan.

Pricing Breakdown

  • Individual: ($50/mo): 5 projects; 100 daily searches; 10,000 position checks; 30,000 pages to audit
  • Team: ($100/mo): Unlimited projects; 500 daily searches; API; AI/MCP integration
  • Team x2: ($169/mo): Unlimited projects; 1,000 daily searches; 300,000 pages to audit
  • Agency: ($410/mo): 5,000 daily searches; 1.5M pages to audit; white label; phone support

Starting Price

$50/mo

Pricing Model

paid

Free Tier

No

Quick Setup Guide

  1. Start the 7-day trial and pick a plan
  2. Create a project for your domain
  3. Run keyword research for your niche
  4. Add keywords to the rank tracker
  5. Run a site audit and fix flagged issues
  6. Review competitor and backlink gaps

Bottom Line

Serpstat delivers most of the all-in-one SEO feature set for a fraction of premium-suite pricing, making it a strong value for smaller teams. Data depth and per-tier limits are the trade-offs, and there is no free plan. A pragmatic Semrush/Ahrefs alternative on a budget.

What Users Say

Genuine reviews from public platforms. Each linked to its source. How our reviews work →

I

Iryna Komarnitska (@iryna_komarnitska)

via Product Hunt
Source

Serpstat has been my assistant for 5 years. Oh, how many of your updates I have already met with delight!

I

Igor Genov (@igorgenov)

via Product Hunt
Source

When you're managing an SEO team, it's critical to have a reliable platform with powerful capabilities at your fingertips.

Alternatives to Serpstat

Semrush

88/100$139.95/mo

SE Ranking

86/100$129/mo (or $103.20/mo billed annually)

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